7 Effective Ways To Manage Your E-Commerce Product Catalogue

7 Effective Ways To Manage Your E-Commerce Product Catalogue

You must make sure your products are accessible online, visitors trust them, and they convert well. If you are unsure of how to proceed, know that it is about effective e-commerce product catalogue management. Today, customers are accustomed to seeking product information and buying online. Hence, your website should have a properly managed digital product catalogue to ensure they can locate your offerings conveniently. A clear e-commerce catalogue will also establish you as an industry leader and develop trust between you and the visitors. An expert catalogue design company can help you in this regard. Check out some practical ways to manage your e-commerce product catalogue.

Create Trust With Quality Product Information

While managing your virtual product catalogue, your first goal should be to make sure the prospective customers are satisfied by shopping on your website. You want them to trust your business so that they place an order with you. For this purpose, you need to present accurate and comprehensive information in your product catalogue. The target customers can only trust you when the information they use to evaluate your brand and products is accurate and complete.

As a business owner, you should focus on 3 aspects; adding detailed information in your product catalogue, ensuring that the information is up to date, and illustrating the items with high-quality visuals.

Tag And Categorise Your Product Catalogue

You must help your customers explore your product catalogue by letting them filter, refine, and sort the information. It is possible through systematic tagging and product categorisation. Remember to do this through their point of view, i.e., think about how they search for information and the way they want to navigate your e-commerce site. For instance, if you know that they often search for product information depending on the component, do not just attribute your offerings to colour and size only.

Additionally, you must make sure that all the product tags and measurement units are consistent. Do not limit all your items to the same set of attributes.

Map Your Catalogue Management Process

The involvement of numerous stakeholders complicates the e-commerce catalogue management process. It is quite a challenge, but you can overcome it by first mapping the whole procedure. This method will let you understand which portions of the process are touched by stakeholders. Moreover, you can also know who all are affected by the catalogue changes and when.

The mapping method lets you quickly locate the stakeholders to approach when there is a need for changes in the e-catalogue design or the product catalogue has to be updated.

Manage Your Product Catalogue Database

Consider e-commerce catalogue management as a type of information management. Thus, you need to maintain a database for it and in an appropriate way. The first thing you can do is store the information in a single database only. Do not replicate it in any other system. This approach is quite efficient and also helps prevent errors.

You can specify the roles and authorisation flows for modifying the database. It will help stakeholders understand their responsibilities while changing the product catalogue database. Also, this will help you safeguard your data quality and avoid redundancy.

Evaluate the feasibility of your database expansion if you are planning to grow your business and the e-commerce product catalogue. Think about whether you can collect any new data, organise it quickly, and manage in the near future within your existing data structure. If not, then first try re-organising your internal data structure and make sure it is scalable.

Personalise Your B2B E-Commerce Product Catalogue

Running a B2B business is not easy. Your product price may differ with the order or the customer. Hence, consider catalogue personalisation for your e-commerce website. You may want to consult a prominent catalogue design company for the same. See whether your site can control the price displayed. Also, if your content varies with your customer segments, see whether your e-commerce solution is suitable for customised catalogues. With a tailor-made one, you can serve relevant content to your customers.

Choose a Suitable Catalogue Management Tool

You can select from the plethora of tools available in the market to manage your e-commerce product catalogue. However, while choosing one, consider some crucial points: your business size, tech stack, how complex the product catalogue is, your future business expansion plans, and the availability of your labour resources. Irrespective of which solution you choose, remember to keep a single source of truth. It will help avoid product data duplication and mistakes.

Balance Your Online And Offline Catalogues

If you have both online and offline product catalogues, you must know how to make the two complement each other. For example, the offline version can act as an easy-to-read product overview that facilitates good understanding and quick decision-making. Its online counterpart can act as an up-to-date product information hub for comparisons and understanding the product deeply.

Keep these proven ways in mind while managing your catalogue. But first, there must be an attractive e-catalogue design that will appeal to your potential customers. Contact a reputed firm for this purpose.