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E-catalogs or electronic catalogs are simply the digitized versions of product catalogs. In other words, product catalogs available digitally are termed as E-catalogs. They are designed effectively to attract more visitors and sell more. Designing e-catalogs is a big task. You need expert minds along with the right type of software tools to get the job done. Making that perfect e-catalog can be tricky. Hence, we are trying to offer you some sort of guidance in the process. Let’s take a look:
Planning And Designing The E-Catalog
The first and foremost thing to focus on is planning. How would you like your e-catalog to look like? What type of products do you want to include in the catalog? An experienced e-catalog design company will always strongly emphasize the planning, right from sorting out the products, grouping them accordingly, picking the right images, and focusing on the texts. Each of these is an integral part of the e-catalog. The type of products you want to include in the catalog should be identified through images. That said, some description of the product is also necessary. Therefore, the need for texts proves to be necessary. Some basic designing elements must be included.
- Name and type of product
- Photo of the product, followed by a short description
- Some minute details like technical info, delivery details, size available, pricing, discount, etc.
- Why you should buy this product?
- Add to the cart button or direct link to the shopping page
A Suitable Software Tool for E-catalog Design
Once the planning for the design is over, you will require a suitable software tool to design the e-catalog. You can also outsource the services to an experienced brochure design company. That will save a lot of your time and effort. Using the software tool, the design can be implemented, integrated into the website, and finally made to appear online for the visitors to view. Once available online, the e-catalog can be shared with business partners and potential buyers.
Finding the right e-catalog software tool is necessary. Both online and offline options are available. Online tools offer direct help through interactive interfaces. They also provide direct hosting solutions that will save a lot of your time and effort.
SEO Optimization and Social Media Connection
Well, this is another important issue to focus on. Your e-catalog page must be optimized as per the latest SEO norms. It must enjoy the highest level of visibility possible. If you have assigned the designing tasks to experts, they will manage the SEO accordingly. And, when it comes to social media presence, make sure that the page is linked to different social media handles like Facebook, Instagram, Tumblr, LinkedIn, YouTube, etc.
Final words
Focus on the above steps when designing an e-catalog. There are certainly a lot more options to look into. However, the above-mentioned steps form the base of a good e-catalog designing process. Never overlook them.