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Every entrepreneur is aware of what a brochure is and how much importance it holds in the field of advertising. Brochures are a very common marketing tool that makes the business go public and enable customers to focus their attention on the offered products and services. Even if you are not a startup and have had a business for quite some time now, you can avail the brochure design service to rekindle the excitement for your existing products.
PURPOSE OF A GOOD BROCHURE
Just like any other marketing tactic, the basic purpose of a brochure is to let the customers know about what you are offering. Creating a sense of familiarity with your products will definitely bring a boost to your sales. Brochures do the work of:
* Grabbing the attention of customers with its vibrant designs.
* Promoting your business in a way that does not seem forced.
* Building a base of trust between you and your potential customers.
* Doing the promotion in a cost-effective way in comparison to giving an advertisement in the television or the newspaper.
* Giving out a sense of being precious owing to its subtle design done by a brochure design company.
TYPES OF BROCHURES
The right brochure design can reap many benefits. Convey your needs and aims to the professional so that they can come up with the perfect design most suitable for your business.
Gate fold brochure –
This falls under the uncommon design category as this is a little expensive. The inward folding design makes the brochure an easily carried one and creates a great impression in the eyes of the customers. The quality of paper used is premium and the users can store it for a long time.
Bi-fold brochure –
This is one of the most commonly used designs. Most business houses opt for his particular brochure design service because the layout looks formal. Trade shows, product catalogs, corporate meetings, presentations, etc. mostly have bi-fold brochures.
Tri-fold brochure –
As the name suggests, this brochure has three folds and seems a little informal when compared to the bi-fold design. Customers are highly familiar with it. The layout has enough space for the designer to put in enough information and graphics about the business.
Z-fold brochure –
This fold resembles an accordion and is a great option considering the adaptability of the design. A designer can use each segment of this brochure differently when designing and put in different information in each panel. When opened, the brochure gets a full spread and showcases a bright vivid image.
Brochures can be handed out in person, can be sent by mail or can be picked up by customers when left at a certain place. When you reach out to a professional working in a reputable brochure design company, you can rest assured that the best has taken over the responsibility. As per the motto of your business, the brochure will be created with a unique design and colour palette so that it hits the bull’s eye.