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A brochure is not only a publicity material but also an identity of a company or business house. Thorough research is done before conceiving a brochure: its designing, layout, typography, background, formatting and material are crucial aspects. For all practical purposes it is desirable to get a brochure design done by a professional. Each of these aspects could be dealt with independently for a fuller description.
Always be Innovative and Original – As printed material is often used as an identity for your company it should appear distinctive and attractive. Uniqueness is always solicited for printed publicity materials. It should be kept in mind that brochures could be designed depending upon its purpose. Sometimes they are used for brand building, while at other times they could be used to attract buyers. Depending upon its purpose, a POS (point of sales) material is planned and printed.
Your competitors could be a crucial source of information on pamphlet designing. After doing a meticulous study of competitors’ publicity materials a suitable design could be thought of for your own POS material. A distinctive pattern or layout would certainly help you to establish your brand more easily.
Decide on Print Size – An essential aspect of any publicity material is its print size. This actually depends on the purpose of printed material concerned. There needs to be a perfect harmony of the total paper size and the area occupied by printed area. Leaving a margin on both sides gives a neat appearance to your handout. Alternately, allowing too much space for margins gives a minimalist appearance to the contents of your publicity material. Selecting the correct print area and font size are two important considerations for a professional brochure design.
Print Resolution – Print resolution is another key feature of POS materials. Without proper resolution images could get blurred, soft or dotted making your entire designing effort go in vain. This becomes even more prominent if there are images displayed in your printed matter. It is advisable to settle for a minimum resolution of 300 dpi (dots per inch) as this gives total sharpness to your output. Higher the resolution greater would be the clarity of your printed publicity material.
Selecting the Correct Material – Material used is an important criterion in designing a brochure. Some handouts are meant to last for one or two days while some other publicity materials are supposed to last for few weeks. Print material used would depend on the period a POS is supposed to last. Normally paper between 80lb and 100lb is used for printing handouts, pamphlets and other publicity print outs. These last for a considerable number of days and do not lose their texture fast. Paper in both matt and gloss finish are used and each has its own advantages and drawbacks.
Usually, colour rich materials appear glossy and should be printed on matt-finish paper. Publicity materials with more of contents and less images should ideally be printed on glossy surfaces. Coating of varnish is often used to protect printed impressions from smudges and fingerprints.