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The alignment of the perfect logo with the right product always makes branding a priceless asset for a business. If you think of other brands, you would know how they make a difference in the market – the Michelin man, the Nike swoosh, and McDonald’s golden arches. Certain traits are always associated with logos of different brands that you can view at your convenience. For a logo to be impressive, it needs to perfectly capture and communicate the brand’s character. Naturally, you need to start from scratch and make the most of your logo gradually with time. On the other hand, if you already have a logo, updating it can cost you in a bad way. To avoid such a circumstance, you must decide whether to completely change the direction of your brand or just make minor tweaks.
You may think that designing a logo is not that important to sell your brands. This is a completely wrong approach if you are even thinking of it. Designing a logo for your brand is the most important thing to consider because that is the first piece of branding your potential customer would always see. The logo is also usually the piece that creates the biggest impression on whoever is watching your brand and stays the longest with them. A logo design service in India says that whenever a customer feels a strong connection with a logo design, the chances of investing their time or money becomes the highest which is indeed a great advantage for your company.
Golden Rules To Design A Logo
Read below to know in detail about certain golden rules that will undoubtedly help you design a logo for successful branding.
Doing the Groundwork
If you are a designer, the most interesting part of your life is you get to learn lots of things with each project. Every client is different in this world which eventually makes you versatile. Moreover, even if you are in the same profession, you will see people doing their jobs in different ways.
A logo design should always begin with some groundwork just the way you adopt for building your house. The groundwork here mainly covers knowing the client and their product. Once you know this, it will be easier to choose the strongest direction for your design. Make sure you take every detail from your client including asking why they exist and what their motive is.
Using a Sketchpad
Various digital tools are available today for making things easier. This kind of thinking may undoubtedly lead you to your computer for designing logos for your brands. But have you ever thought of taking rest rather than giving rest to your eyes by not encountering the bright pixels your computer displays? You definitely have thought but now, you can fulfill your wish as well with the help of a sketchpad.
A sketchpad has no digital interface and as a result, you have complete freedom to explore and design unique logos. Sketching usually makes it easier to shape something – exactly where you want your lines to be drawn. Any logo design service in India can help you design a great logo for your brand even on a sketchpad. Almost all big, renowned designers prefer making designs on sketchpads.
Starting in Black and White
Color is one of the most important parts of branding. Without color, a logo would simply look incomplete and unattractive. But, at the same time, it can be taken as a distraction or something difficult for a client to understand the basic concept of the logo. Leaving incorporating color in the process of designing a logo until later on greatly allows you to focus on the idea of your logo design. A good idea can still be good irrespective of color. If you go deep in thinking, you will know that you give more importance to the form of a logo than the palette you are willing to use.
Keeping Your Logo Design Appropriate
Make sure you know the best about the ideas, values, and activities of your brand for initiating a logo design. For example, an elegant typeface would suit a high-end restaurant better than a children’s nursery. Similarly, a palette of fluorescent pink and yellow can never help your message engage with male pensioners.
Thus, to keep your logo design appropriate, you need to enlarge your mind and think carefully about the perfect logo design you can create for representing your brand in the best possible manner. Remember, as a designer, you do not just design but you sell as well. This is why you should also focus on making your rationale behind a particular design appropriate for selling ideas ideally to your clients.
Making Your Logo Design Easy to Recall
A good logo design captures everyone’s interest. Thus, logo design services in India always say that you must always focus on making a good, memorable logo design for your brand. If you succeed in this aspect, you can give great competition to others in the market.
Make sure your potential customers are unable to forget your brand or its logo even after a long time. Simplicity should be an aim in this case because a simple logo can always be recalled even after a little glance at it. Something that is not acceptable or unfavorable for potential customers is an overly detailed design. Such designs are usually not good for the eyes.
Remember Symbols are Not Essential
It is not written anywhere that a logo always needs to be a symbol. A bespoke wordmark can work well often especially when it is found that a company is unique – you can here take an example of Google of Mobil. Do not ever instigate yourself to overdo the design flair because you need to focus on letters. At the time of arranging letters to make a word, you must make variations with the word as well. You must do this keeping in mind that words sometimes do not work in small applications.
Designing a logo takes a lot of time, effort, and money. You cannot just think of any design for your brand but the logo must be relevant. Sometimes, it is not possible for an in-house professional to create a logo design for the brand their company is launching. The reason can be inefficiency in work or taking a lot of time. To avoid any kind of casualty at the time of showcasing your brand to the world, you must go for a logo design service in India. They can greatly help you create the best logo design exactly for your brand to generate successful branding.