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Social media is downright one of the popular online activities right now. With lockdowns in effect in most parts of the world, people turn to social media to connect with their families and favourite celeb personalities and brands. As a result, many marketers have shifted their focus on where people spend most of their time in order to increase the reach and recognition of their brands.
Every now and then, you will come across a post on social media that resembles a notification alert or “reminder” that you would normally receive from your phone. When done correctly, these posts are extremely effective in grabbing the attention of the users, because they are already a natural part of our daily lives.
If you have such a message in mind, let’s get to work. With the help of professional brochure design services, you can get a social media post designed for your brand that looks like a reminder or text notification.
Why Are Reminder Posts So Popular Right Now?
Before getting started on how to design these posts, let’s take a look at why message reminder posts are so popular on social media right now. This can likely be due to a few reasons, as discussed below:
- People are more likely to react to message notifications
Since smartphone activity has gone up by multiple notches over the last two years, users are essentially conditioned to react instantly to such notifications and reminders when such posts show up on our social feed. These posts are an excellent way of capitalising on the social media activity of your target audience using a simple yet engaging post.
- Such posts are simple to design and easy on the eyes
Barring the technicalities, reminder posts are easier to design. These posts are supposed to be easier on the eyes and hence usually do not feature flashy colours or images, making them easier to design and edit. A brochure design company will design these posts to align with your brand image while looking exactly like a smartphone notification.
- There are several customer engagement opportunities
While these posts look relatively “simple”, you can get as creative with the message as you want. From an inspirational quote to a comical punchline, you can adapt these designs to your brand message and innovatively interact with your target audience. It’s rare to find a person who will not stop and read the message on a post designed like a notification.
Designing Reminder Posts For Social Media
With that out of the way, let’s continue into what thoughts you need to put into designing a reminder post for social media.
- Select the notification theme
One of the first steps in designing a notification or reminder post is selecting the underlying theme: what type of notification do you want to emulate?
There are several types of notifications a smartphone user receives, so the creative process relies completely on your imagination. Select a notification theme based on what message you want to convey and what theme would fit the best based on that.
For instance, an airdrop notification can be a great theme for sharing a promotion, offer, special discounts, etc. A call screen notification can work for an activity or person that people love to interact with, while calendar reminders can be used to push inspirational quotes, promotions, webinars, etc.
- Add your message
Next, you will need to fill in the texts that you would like to share with your audience. If you are using a template, you can edit the text fields, but make sure to match the system font for the GUI you are targeting. A professional brochure design company has all the system fonts available at their disposal, so the reminder posts will look coherent with the system user interface.
For instance, the Apple ecosystem uses SF sans-serif typeface, while Android uses Roboto sans-serif typeface. Try to stick to these fonts or switch it up by using the font you use for your brand messaging.
- Edit the post to fit your brand visuals
Several brands like to stick to a specific visual theme for their posts, which adds to their branding. If you are one of these, you can modify the background of the reminder post to match the colours of your brand. Add a texture and your logo to the post to create familiarity with your message.
How Enlisting The Services Of A Brochure Design Company Can Help In Branding?
Similar to brochures, social media posts are excellent marketing tools for your products and services. Unlike traditional print media, brochures and reminder social media posts allow you to interact with your audience and track the response to these posts.
However, enlisting brochure design services is crucial if you want to benefit from the advantages of short-form media.
- Large information in minimum space
Since you only have a limited space to convey key details, social media posts designed by professional brochure design services can introduce the brand and explain the details and convey the brand message within a specific limit.
- Versatile design and easily distributable
As stated earlier, there are several types of notifications that a user receives on their phone. A brochure design company can select one or more formats for a series of posts, allowing you to capitalise on the theme and run a social media marketing campaign for an upcoming event or promotion.
- Cost-effective
Compared to other forms of marketing, designing reminder-styled social media posts is a cheaper alternative, both in terms of cost and effort. Professional brochure design services can help you craft multiple posts as part of a marketing campaign, allowing you to leverage the power of social media to widen your audience and drive your ROI.
Once you have figured out the theme and message you want to deliver, the possibilities are only limited by your imagination. Try different ideas with different colour schemes and brand messages before finalising your post.