In recent times, advertisements have found a lot of forms. It is not limited to simply handing out brochures and pamphlets to passers-by. With several online portals on the rise, there is a need to advertise on those platforms as well. The birth of electronic catalogues or e-catalogues has served that purpose. These are basically the digital form of pamphlets that speak about the offered product or service and urge consumers to buy them. To create a convincing e-catalogue design for your business, you need to know about the right tips and also find good software. Instead of taking the responsibility on your own, hand it over to professionals who can create an amazing e-catalogue necessary for your business to grow.
Just like any other project, creating an e-catalogue requires planning. As a businessman, you have to have a clear idea of what your e-catalogue will look like and what key points it will mention. From selecting the right text to product collections to positioning the brand image, designing an e-catalogue requires a lot of detail. Sit with the professional to convey your exact requirements. You can come up with an initial flat plan that will show the position of the texts and the images. You have to be the decision-maker of how many times your advertisement will show itself in the e-catalogue. While a reputed catalog design company can surely give you input on how to make the e-catalogue better, the initial idea has to be yours.
There are some basic principles to follow when creating an e-catalogue.
Tailoring according to the target audience
Keep your targeted customers in mind while designing the e-catalogue. From selecting the font size of the texts to colours to images, everything has to cater to the minds of the target audience.
 Placement of the products
Positioning the most important products right on the first pages is crucial for the success of your business. Readers will immediately learn about the offered products through the effective e-catalogue design and take an interest in it.
Do not clutter
Placing too many details and products on one page will not seem very pleasing to the audience. Instead, cluttering the page might lead to people missing out on key points and information.
No busy backgrounds
Busy backgrounds often take away all the attention of the readers. You want people to focus on the products, not on the background. Keep the background subtle so that customers can easily focus on what they are actually looking for.
Use prominent images
Keeping a small yet meaningful picture in one corner will do you no good. Big and prominent images with bright colours will instantly hold the customer’s attention and convey the right message.
As the catalog design company publishes the e-catalogue online, it ensures that a large section of people come across the advertisement and learn about your product in the process. With quality e-catalogues, your business will stand out and there will be a significant rise in sales in no time.