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Are you planning to start your own business? Then you have a lot of investments to make. While you spend on setting up your office, making a good website and recruiting some experienced professionals, you must not forget about a crucial aspect which is an attractive logo for your business. A logo is the identity of a business or a brand. It is the first thing that consumers come across about a particular company. An engaging logo makes consumers curious to know more about the brand. If your business symbol makes a great impression in the minds of your potential customers, your company will climb the ladder of success. This blog post endeavours to explore the significant factors that ensure a successful business logo design. As a business owner, you must be aware of these aspects even if you are not directly involved with the logo design company in designing the symbol.
What it takes to create an appealing business logo design?
A captivating business symbol should have the following features.
1. Uniqueness
You will definitely not want your logo resembling the design of your competitor’s symbol. It is indispensable to come up with an innovative and exclusive idea for your business logo design. Researching on the logos of the competitors will offer a conception regarding what common things to avoid and also, help to decide on the design elements, such as the shape, colour, font style, font size, etc. The symbol should represent your business aptly with a unique appeal.
2. Lucidity
When it comes to ensuring the lucidity or the clarity of your company logo, it is important to take into account your niche customer base. Think from the point of view of the customer and ask yourself what you expect from this brand (your company). It will be easier for you to conceptualise the design.
3. Simplicity
We often hear a maxim, ‘beauty is in simplicity’. This maxim is very much applicable to logo design. A business symbol needs to be aesthetic and easy-on-the-eye, not at all flashy and difficult to comprehend and relate to a business. A simple symbol is easy to identify and the simplicity factor makes it easy to bear in mind. So, a designer should not exploit his or her creative instinct excessively and always try not to go overboard with the design.
4. Attractiveness
When a business logo design is exclusive and simple, it can easily cast a spell and draw attention of consumers. Distinctiveness never fails to attract.
5. Precision
When you need to know whether your logo is perfect or not, you should find out if you have designed it according to the type of your business. For instance, the choice of font style and colours determine this aspect. A playful font style and vibrant colours are not the best picks if you run a consultancy firm. They will be a great choice for an apparel store. Sober hues and formal font styles are wonderful for logos of corporate organisations, consultancy agencies and law firms.
6. Adaptability
The adaptability of a logo implies to its versatility across different mediums. It should be scalable so that it fits into any size and keeping the logo in vector format will ensure that. It should be striking, must be easily recognisable and generate a positive influence on the mind no matter it appears on digital media or print media. . The branding of your business depends on the company logo to a large extent. Your business logo needs to evoke a captivating and powerful appeal irrespective of the type of medium on which it is visible. It also needs to have an unswerving appeal so that after 10 or 15 years later, you do not feel the need to change the design. The colour scheme, the font style, the font size and the pattern are the deciding factors in this respect.
So, when you get your business logo design, you should ensure that the emblem reflects these six qualities.
Now, you may be wondering that this blog post concludes here. Absolutely not. There is something more to make you familiar with in order to create a good logo.
What are the steps of a successful logo design process?
A professional logo design company adheres to these seven steps to ensure that the end result is best suited to client’s requirements.
Step 1 – A meeting between the client and the logo design company is important. The designers obtain a design brief from the client and understand the client’s vision and objectives.
Step 2 – Now, an in-depth research on the industry and the competitors of the client is necessary for the designers to produce a unique design.
Step 3 – Also, exploring the most successful logo designs and the trends and tools that are ruling currently in the logo design field helps designers to create an exclusive layout.
Step 4 – In this step, a sketch or blueprint of the design idea is prepared on the basis of the design brief and the findings from the research.
Step 5 – The design work gets started with the help of the tools.
Step 6 – The work is complete and the designers take a backseat to analyse the finished product. This helps them to be aware of anything missing or over-the-top. In this step, they seek feedback after demonstrating the design to a group of superiors.
Step 7 – The layout is submitted to the client. Based on the client’s response, the designers make additions or alterations to the design and continue to work on it till the design is approved by the client.
When you choose a logo design company, make sure to inquire whether they follow these steps to work on a project. Also, take heed of their experience and portfolio, have a look at their testimonials and check whether they have won any acknowledgements or awards. If they are recognised by a famous design association, it will bear testimony to their repute. Decide on the prices and get started with the design process. Best of luck!
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