Top 10 Brochure Design Trends To Look For In 2022

Creating or designing brochures is one of the most adaptable marketing tools for causing business growth. A brochure is a very effective tool that carries enough details about what a company owns, what services/products a company provides, and how successful a company is. These three are the main aspects customers look for to avail of services from a company. The specifications of products should be included appropriately to make a brochure much more attractive. Desiring to build a reliable brand identity for your business will always make you go through such a phase. Marketers usually take pressure for drawing the attention of both existing and potential customers with brochures. You can also take help from different brochure design services for creating your brochure beautifully.

Marketers always focus on designing brochures along with other promotional items in such a way that they become more effective and famous. Design trends are essential for you to exercise properly to bring people’s attention to such designs. The core purpose behind following various trends for creating new brochure designs is to stand out amongst the crowd expressively. New design trends usually are seen coming every year but absorbing those for good is only seen in a few companies. 2022 has brought in the top 10 brochure design trends that you must follow for your company’s benefit. Read below to know in detail about them.

A Wide Variety of Typography

Designers have a lot of work to do which mainly includes incorporating different typefaces. Particularly, in this category, they get to experience a lot about complexions. Many brands were usually seen customizing their typography to create something new every time. Bold typefaces were usually followed by designers for catching the attention of customers. But now, things have changed. Designers are likely to go with a mix of typefaces. Doing this will help you bring different qualities of typefaces into your brochure. This also means that the front cover of your brochure sizes may incorporate bold typefaces.

Avoid Using the Grid

A lot of designers would like to go off track and do something by avoiding the advice of using design grids. A few observers stated that designers are more likely to break the rules of using grids. Still, many designers strictly follow the rule of using grids for creating logo designs and other graphic designs in a brochure. But getting rid of grids will always be an ideal decision for making your brochure design look unique. Freedom to experience will be taking place when layouts will be set for covers of brochures and inner pages. A brochure design company can help you cope with this new trend ideally.

Use of Illustration

An illustration is very unique and can effectively draw people’s attention immediately. Pieces of work are meant to be very creative if illustrations are used as a tool to convey a brand message. Illustrations are a good replacement for images. Images have been usual stuff for providing information about products or services. But for a change, illustrations can surprise your audience or clients by providing proper descriptions of your business activities. The main purpose behind using illustrations is to have a better interaction with the audience.

Use of Vibrant Colors

Earlier, designers had been using colors that were not bright and bold which were not able to brochures look unique and impressive enough to draw a lot of customers’ attention. Does a dim hue to colors convey messages of sophistication of a brand? Not really as people always like to receive highly expressive things with boldness in them. Sophistication can also come from boldness and for that, choosing the right colors is important. Anyway, things are changing nowadays. Brochure designs should be done using vibrant and bright colors for attracting a huge number of audiences.

Different Geometrical Shapes

Brochure designers are said to be coming out with different geometrical shapes. Alongside, you, as an audience, will get to see unusual shapes of brochures like triangular brochures. So far, rectangular and square-shaped brochures were frequently seen around. You are advised not to get surprised with circular brochures. But these also are included in the list of primary shapes. Some brochure designs can also be made in the octagon (8 sides) and hexagon (6 sides) shapes. Every brochure design service offers to practice with geometrical shapes so that something new is built.

3D Brochures

Conventional brochures have usually been two-dimensional designs but things are now changing. Brochure designs will come with third-dimensional designs to provide an in-depth feeling to the brochures. You will also have to apply vibrant colors over a third-dimensional brochure for making an illusion of depth. Such kinds of brochures will look unique and no less than pieces of art.

Using Artful Photography

A brochure without images will look like a body without a brain. Images contribute a lot to running a brochure well in the market. Images are the most important elements that are effectively used for attracting audiences. But conventional non-artistic images do not convey any message. Such images rather are very formal and static. Clicking images by professional photographers is what you should do for making a strong connection with your audience because they know how to communicate with viewers.

Animated Retro

You may have seen some brochure designs in retro looks. But animated retro designs will always be catching the eyes of designers. This is sorted to be a major trend in the year 2022. Animations are already emerging while gaining lots of popularity from people all over the world and that is why such things should also be implemented on brochure designs for causing benefits to a company and its sales.

Color Fonts

More and more brochures are said to be having color fonts in 2022. Color fonts are being seen as the next big thing by various brochure designers. This trend is meant to pick up faster than others and also is said to be increasingly gaining popularity in the market. Software for color fonts has been released recently and that is why this trend is going to be very new with its edges. Select one ideal brochure design company for helping you with finding out certain color fonts for your brochure.

Using Line Art

The line art was very popular for designing apps and icons in 2021. In 2022, you can expect this trend to work for branding purposes i.e., with brochures. Line arts are very bold and attractive and can make a brochure look unique because of its sable style. Boxes will especially look expressive and extraordinary in brochures with the help of line arts.
You are required to provide enough time for designing brochures for your company. You can also collaborate with certain companies that deal with such designs. They can help you with everything you need to make your brochures look attractive.